Extras: Website services
Website Design and Development
Your website is where SEO traffic turns into revenue, or doesn’t. We design and build fast, well-structured sites that search engines can understand and visitors can act on, and we handle redesigns and migrations so the rankings you’ve earned are protected.
How Website Design Supports Your SEO
A great website doesn’t just look good. It gives SEO the foundation it needs to work.
Built for search from the start. Clean code, fast load times, clear structure, and schema are built in, not bolted on later. That gives every page a better chance to rank.
Pages that convert search traffic. We design around the pages SEO sends visitors to, with clear messages, proof, and calls to action, so more visits become enquiries.
Redesigns that protect rankings. Many redesigns lose traffic because old pages disappear or redirects are missed. We plan every migration so you keep what you’ve earned. Rankings are tracked before, during, and after launch, so any issue is spotted early.
What’s Included
Strategy and Site Structure
We plan your site around your services, locations, and buyers, and map it to the searches you want to rank for. Every page has a clear purpose before design begins. That structure also becomes the plan for navigation, internal links, and future content.
Design and Development
We design clean, on-brand pages that work on every device, and build them to load fast and meet accessibility standards. You’ll see designs and a working preview before anything goes live. We build on platforms your team can update easily, so you’re not dependent on us for every small change.
Conversion-Focused Pages
We design service, location, and landing pages with clear calls to action, strong proof, and simple forms, so the traffic SEO brings in has a reason to get in touch. Every form and call to action is tracked, so you can see which pages produce enquiries.
SEO-Safe Migrations
We map every existing URL, set up permanent redirects where there’s a true equivalent, handle removed pages correctly, and monitor rankings and indexing closely after launch. Pages with no traffic, rankings, or links are retired cleanly rather than redirected to unrelated pages.
Support and Maintenance
We keep your site updated, secure, backed up, and fast, and handle ongoing changes as your business grows. Regular speed and health checks catch problems before they affect rankings or visitors.
Our Approach
We design websites as sales and SEO tools first. Every design decision is checked against two questions: will it help this page rank, and will it help a visitor take the next step? That keeps projects focused on results instead of trends, and it’s why our sites are built to be fast, clear, and easy to grow.
How We Work
- Discover. We review your current site, goals, and search opportunities.
- Plan and design. We map the structure and design key pages for your approval.
- Build and test. We develop the site, test speed, accessibility, and tracking, and prepare redirects.
- Launch and monitor. We launch, watch rankings and indexing closely, and fix anything that needs attention.
Who It’s For
Sound like your business? Get your free SEO audit
- Businesses whose site is slow, dated, or hard to update
- Companies planning a redesign that can’t afford to lose rankings
- Sites that get traffic but few enquiries
- New businesses that want to launch with strong SEO foundations
What You’ll See After Launch
- Rankings, indexing, and traffic tracked closely in the weeks after go-live
- Speed and Core Web Vitals scores for key templates
- Enquiries and conversions from the pages SEO sends traffic to
Website services work best alongside our SEO services, especially technical SEO and conversion rate optimization. See how they fit for construction firms and law firms, or see all Extras.
Website Design FAQs
Will a new website hurt our rankings?
It can if it's handled badly, which is why we plan migrations carefully. We map every old URL, keep what's working, set up the right redirects, and monitor closely after launch so your rankings are protected.
Which platforms do you build on?
We build on WordPress, Webflow, Shopify, and modern static frameworks like Astro, choosing the platform that fits your needs, your team, and your budget. We'll explain the trade-offs before you decide.
Can you improve our existing site instead of rebuilding it?
Often, yes. Many sites need better structure, speed, and conversion paths rather than a full rebuild. We'll tell you honestly which option makes more sense.
Do you provide ongoing support and maintenance?
Yes. We offer ongoing support covering updates, security, backups, speed monitoring, and small changes, so your site stays fast, secure, and search-ready.
Ready for a Website That Works as Hard as Your SEO?
Tell us about your current site and goals, and we'll recommend whether to improve it or rebuild it.