Extras: Paid social
Meta Ads Management for Facebook and Instagram
Most people don’t search for something until they know it exists. Our Meta ads management puts your brand in front of the right people on Facebook and Instagram, builds demand before they search, and brings back the visitors your SEO attracts.
How Meta Ads Support Your SEO
Search captures demand. Social creates it. Used together, each makes the other more effective.
More branded searches. People who see your ads often search for your brand or products later. Those searches convert well, and your SEO makes sure you rank first for them. Without strong SEO, some of that demand leaks to competitors or resellers.
Remarketing to SEO visitors. Most visitors don’t buy or enquire on their first visit. Remarketing brings back people who found you through search and reminds them why they came. It’s one of the most cost-effective ways to recover visitors you’ve already earned.
Audience insight for content. Ad performance shows which messages, offers, and problems resonate most with your audience. That shapes the content and landing pages SEO builds next.
What’s Included
Strategy and Audience Planning
We define who to reach, what to say, and how to measure success, from new audience prospecting to remarketing and customer lists. The plan is built around your offer and your buyers, not a generic template.
Creative Production and Testing
We produce static, carousel, and video ads, and test different angles, hooks, and formats to find what drives results. Creative is refreshed regularly to avoid ad fatigue. We share what we learn, so winning messages can also inform your website and SEO content.
Pixel and Conversions API Setup
We set up accurate tracking with the Meta pixel and Conversions API, so campaigns optimize toward real leads and sales and reporting reflects what actually happened. Accurate tracking matters more than ever as browsers and devices limit what ad platforms can see.
Campaign Management
We build and manage campaigns, adjust budgets toward what’s working, and handle special ad category rules for housing, employment, and credit. We keep audiences and budgets focused, so spend goes where it produces results.
Remarketing
We set up remarketing to visitors, engaged users, and past customers, with messages matched to where each person is in their decision. Frequency is capped so people see your ads often enough to remember you, but not so often that they tune out.
Our Approach
We judge Meta campaigns by the business they bring in, not by likes or impressions. That means accurate tracking, creative built around what your buyers care about, and honest reporting on what paid social adds alongside your SEO. If Meta isn’t the right fit for your business, we’ll tell you.
How We Work
- Plan. We agree goals, audiences, budget, and how results will be measured.
- Set up. We configure tracking and build your first campaigns and creative.
- Test and learn. We test creative and audiences, then scale what works. Underperforming ads are paused quickly, so budget isn’t wasted.
- Report. Monthly reports show leads, sales, cost per result, and the lift in branded search.
Who It’s For
Sound like your business? Get your free SEO audit
- E-commerce and DTC brands that need to build demand for their products
- Local businesses and real estate firms reaching nearby audiences
- Businesses launching new offers, products, or locations
- Companies with strong SEO that want to bring more visitors back
What You’ll See in Your Reports
- Leads, sales, and cost per result by campaign and creative
- The creative and audiences performing best, and what’s being tested next
- Changes in branded search volume as awareness grows
Meta ads work best alongside our SEO services. See how they fit for e-commerce brands and real estate businesses, or see all Extras.
Meta Ads FAQs
How do Meta ads help SEO?
They create awareness and demand before people search. Someone who sees your ad often searches for your brand or product later, and strong SEO makes sure you win that search. Remarketing also brings back visitors SEO first attracted.
Do you create the ad creative?
Yes. We plan, write, and produce ad creative, including static, carousel, and video formats, and test variations to find what works. We can also work with your existing brand assets and designers.
What are special ad categories?
Meta limits targeting for ads about housing, employment, credit, and social issues. If your business falls into one of these, we set campaigns up correctly and use strategies that work within those limits.
Do you mark up ad spend?
No. Your budget is paid directly to Meta from your own ad account, and our management fee is separate. You own the account, the pixel, and all the data.
Ready to Build Demand Before People Search?
Tell us about your audience and goals, and we'll show you how Meta ads could support your growth.