Extras: Organic social
Social Media Management
Your buyers don’t search for you every day, but they scroll every day. Our social media management keeps your brand visible between searches, builds the recognition that turns into branded search and reviews, and stays simple for your team to approve.
How Social Media Supports Your SEO
Social media isn’t a direct ranking factor, but it supports SEO in ways that show up in results.
Brand recognition that leads to search. People who see your brand regularly are more likely to search for it by name, and branded searches convert well. Over time, familiarity also makes people more likely to click your result over a competitor’s.
Reviews and local signals. For local businesses, an active social presence encourages reviews and engagement, and keeps your business front of mind in the community. Photos of real work and happy customers also build trust with people comparing options.
Wider reach for your content. Sharing guides, research, and case studies puts them in front of people who may reference or link to them, which helps SEO.
What’s Included
Content Planning
We build a monthly content plan around your services, seasonal moments, and the topics your SEO targets, so social and search tell the same story. Each plan includes a mix of helpful tips, proof of your work, team stories, and occasional offers.
Post Creation
We write posts and design graphics, and turn your blog content, projects, and team stories into social content. Where possible, we use real photos of your work and people, which consistently outperform stock imagery. Every post is written in your brand’s voice and checked for accuracy before it reaches you.
Scheduling and Publishing
We schedule posts at the times your audience is most active and publish consistently, so your channels never go quiet for weeks at a time. Consistency matters more than volume, so we agree a frequency you can sustain.
Community Management
We respond to routine comments and messages in your brand’s voice and flag anything that needs your team, such as sales enquiries or complaints.
Profile Optimization
We make sure your profiles are complete, consistent with your website and Google Business Profile, and set up to send people to the right pages. That includes links, contact details, and descriptions that match your SEO and brand.
Our Approach
We keep social simple and sustainable. Rather than posting on every platform, we focus on the channels where your buyers spend time and do them well. Posts are planned around the same topics and services as your SEO, so every channel reinforces the same message.
How We Work
- Plan. We agree platforms, goals, tone, and posting frequency. We also review your current profiles and what competitors are doing.
- Create. We produce a month of posts and send them to you in one batch. Each batch includes captions, graphics, and suggested posting dates.
- Approve. You review and approve, usually in a few minutes.
- Publish and report. We publish, engage, and report on reach, engagement, and traffic to your site. Each report ends with clear recommendations for the month ahead.
Who It’s For
Sound like your business? Get your free SEO audit
- Local businesses that want to stay visible in their community
- Professional firms building credibility and brand recognition
- Businesses whose channels have gone quiet or feel inconsistent
- Teams that know social matters but don’t have time to run it
What You’ll See in Your Reports
- Reach, engagement, and follower growth by platform
- Clicks and visits from social to your website
- Top-performing posts and what we’ll do more of next month
Social media works best alongside our SEO services. See how it fits for local service businesses, or see all Extras.
Social Media Management FAQs
Which platforms do you manage?
Usually LinkedIn, Facebook, and Instagram, and others where your audience is active. We focus on the one or two platforms that matter most for your business rather than spreading thin across all of them.
How much of our time will this take?
Very little. We plan and create posts in advance and send them in one batch for approval. Most clients spend a few minutes a week reviewing content.
Does social media help SEO?
Not directly as a ranking factor, but it helps in real ways. It builds brand recognition that leads to branded searches, supports reviews and engagement for local businesses, and spreads your content to people who may link to it.
Do you reply to comments and messages?
Yes, as part of community management. We respond to routine comments and messages in your brand's voice and flag anything that needs your team, such as sales enquiries or complaints. Response times are agreed up front, so nothing sits unanswered.
Ready to Stay Visible Between Searches?
Tell us which platforms matter to your business, and we'll show you what a simple, consistent social plan could look like.